Detail of esc_room (2017) by Mr. Div (Matthew DiVito)

The GIF Elevator


The GIF has become the subject of an unlikely series of reinventions since its introduction in 1987 as a data format. Today the GIF is an important site of cultural and artistic expression, an established and pervasive moving image form defined in part by silence, brevity, shareability, and most importantly, the loop. The GIF Elevator features newly commissioned GIFs by six artists, animators, and illustrators who represent some of the most important and influential GIF makers working today: Mr. Div (Matthew DiVito), Dain Fagerholm, Render Fruit (Clara Luzian), Lorna Mills, Paul Robertson, and Rafia Santana. Their practices represent a sample of the extraordinary breadth and diversity of the contemporary GIF. Each artist will create four original GIFs that will be presented on the walls and ceiling of the Museum’s elevator, an exhibition environment that offers a unique and intimate encounter with the work. Each installation will be on view for two months; the GIFs will also be published on to coincide with the opening of each installation.

The GIF Elevator commissions:

Lorna Mills: Yellowwhirlaway
June 1–July 30, 2017

Mr. Div (Matthew DiVito)
August 1–October 1, 2017

Rafia Santana
October 4–December 3, 2017

Render Fruit (Clara Luzian)
December 6, 2017–February 4, 2018

Dain Fagerholm
February 7–April 1, 2018

Paul Robertson
April 4–June 3, 2018

Organized by Jason Eppink, Curator of Digital Media.

The GIF Elevator is made possible by support from GIPHY Arts.

Yellowwhirlaway (detail) by Lorna Mills

June 1: Opening Event