The Real Mad Men: A Discussion with Leading Creators and Executives from the Mad Men Era
With Tom Messner, Kenneth Roman, Herbert Schlosser, Helayne Spivak in person
Moderated by Barbara Lippert
Mad Men dramatizes the alluring, and very real world of Madison Avenue advertising, and the agencies of the 1960s that branded not just products but a modern sensibility. Here is a chance to hear from some of the real executives and creators who lived through—and shaped—the industry. The discussion will be accompanied by commercials and ad campaigns from the time. Tom Messner started in advertising in 1967, wrote ads and commercials for BBDO and Doyle Dane Bernbach, was Copy Chief at Ally & Gargano, and started the agency Messner Vetere Berger Carey (now known as Euro RSCG). Kenneth Roman was the CEO of Ogilvy & Mather Worldwide and his written several books, including The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising. Herbert Schlosser, the Museum’s Chairman Emeritus, was the president of NBC, and dealt frequently with advertising executives during the time. Helayne Spivak began her distinguished career as an advertising copywriter and creative director for Hal Riney, Young & Rubicam, and Ammirati Puris Lintas, creating memorable campaigns for Club Med, Burger King, Kodak, and Barneys New York, to name a few. The panel will be moderated by Barbara Lippert, Editor-at-large at Media Post who covers the intersection of pop culture, advertising and marketing, and for many years was the award-winning author of the Adweek Critique column. Due to unforeseen circumstances Carl Spielvogel and Burt Manning are no longer able to participate in the discussion.
Tickets also include admission to the exhibition Matthew Weiner’s Mad Men, which will be open for viewing prior to the discussion.
Tickets: $15 (Free for Museum members at the Film Lover level and above). Order tickets online. (Members may contact firstname.lastname@example.org with any questions regarding online reservations.)