The Coca-Cola Kid
Sunday, October 20, 2019, 2:00 p.m.
Museum of the Moving Image - Redstone Theater
Dir. Dušan Makavejev. 1985, 98 mins. 35mm. With Eric Roberts, Greta Scacchi and Bill Kerr. The late master Dušan Makavejev spent his career lampooning the follies of communism and capitalism alike and everything in between, often without a clear joke in sight. It is this sort of satirical ambiguity that Makavejev and writer Frank Moorhouse bring to the table in The Coca-Cola Kid’s clownish tale of corporate conquest in the outback. Viewers will be forgiven if their sympathy for the imperialistic marketing guru protagonist Becker (Eric Robert) should waver, or their dislike of idiosyncratic small-town soft-drink magnate T. George McDowell (Bill Kerr) should come into question. This is all by Makavejevian design, presenting a world in which everything is simultaneously a sitting duck and moving target.
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